London Underground Map

http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2009/11/25/1259167033647/London-Underground-Maps-005.jpg

Harry Beck designed the first London Underground Map

In 1931.The type found on the map is Johnston’s Railway Type, and was designed by Edward Johnston in 1916. It was simplifying complex forms and made maps very legible to read. There was a clear use of grids with his perfection towards clean and precise lines. The use of bright colors made it simple to navigate throughout the map without getting lost. There were no unnecessary elements in Becks design. Beck’s design was very functional and easy to follow. He used only what needed to be used. With bright colors and simplistic lines, he allowed readers to be able to quickly follow the map. I found the Becks map was a very good design. It might not have been as accurate but it was definitely easier to follow. This map was both functional and readable. Its simplicity made it a truly successful piece.

Seriously?

I have chosen a very simple style which was inspired by Art Nouveau designer L. Baylac. Keeping with the Coffee bean and cup I thought that I would change the type and place it beside the coffee. I tried to use the Baylac font to a certain extent, still trying to keep with the original feel of the logo. The font is very modern and stylistic so I tried to incorporate some of the curves but keep it with thin clear lines. The audience for this piece is towards any type of coffee drinkers. Usually aged 20-50's.