Wednesday 21 March 2012

Renaissance Flyer


The Renaissance brought about a lot of stylistic changes. Manuscripts were extremely popular with the hand crafted borders which are displayed above. Also when writing a manuscript, usually, the first letter of the type will be decorated which is also shown above. There were decorative patterns and it was a time where people were exploring with type and how to get in into a machine, which is why there are circles and triangles as they were trying to figure out dimensions to their new type faces. 

Tuesday 13 March 2012

Manifesto


We as designers have a huge influence on the world today. The impact we have on society is crucial. As we communicate through visual means, it makes our world more appealing through esthetics. We are not repetitive in what we do. We help create the impossible. We rebel against previous designs, and we are inspired through the past. As a designer we must trust ourselves, go with our gut instinct, for that is the best one. Although we could let our imagination run wild, we must reframe from that and stay within a set timeline. We must be aware of how our designs will affect the public. We have to be aware of any negative, and guide ourselves with the positive. To be a designer is to inspire others through visual means. 

Tuesday 14 February 2012

London Underground Map



http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2009/11/25/1259167033647/London-Underground-Maps-005.jpg

Harry Beck designed the first London Underground Map
In 1931.The type found on the map is Johnston’s Railway Type, and was designed by Edward Johnston in 1916. It was simplifying complex forms and made maps very legible to read. There was a clear use of grids with his perfection towards clean and precise lines. The use of bright colors made it simple to navigate throughout the map without getting lost. There were no unnecessary elements in Becks design. Beck’s design was very functional and easy to follow. He used only what needed to be used. With bright colors and simplistic lines, he allowed readers to be able to quickly follow the map. I found the Becks map was a very good design. It might not have been as accurate but it was definitely easier to follow. This map was both functional and readable. Its simplicity made it a truly successful piece.

Wednesday 8 February 2012

Seriously?

I have chosen a very simple style which was inspired by Art Nouveau designer L. Baylac. Keeping with the Coffee bean and cup I thought that I would change the type and place it beside the coffee. I tried to use the Baylac font to a certain extent, still trying to keep with the original feel of the logo. The font is very modern and stylistic so I tried to incorporate some of the curves but keep it with thin clear lines. The audience for this piece is towards any type of coffee drinkers. Usually aged 20-50's. 

Tuesday 31 January 2012

Victorian Era Advertising

During the Victorian Era corsets were a very popular fashion for women. Corsets had been accused over the centuries of causing every ailment to woman, so in this add they are advertising the "Health Corset." The health corset is like any other except it has elastic strings to allow for more comfort and freedom. In this advertisement it shows a young lady sporting the health corset. It is a hand drawn piece, and tends to lean towards realism. The rest of the add has added by a type machine. It seems as though the type goes in order of importance. It advertises "Healthy Women" in bold lettering at the top, and as your eye moves down the piece the type gets smaller as their becomes more details. The font changes to a finer type face for the more detailed part, and some of it is in italic as well. Overall I think that there were many type faces used in this particular piece ranging in boldness and importance. I thought that it was a very simplistic piece as there is one hand drawn women in the corner and the rest is type. Photo is from the collection of L. Hidic
http://www.corsetsandcrinolines.com/tidbits.php?index=9

Tuesday 24 January 2012

Renaissance



This Renaissance border was inspired by William Morris. Morris was the founder of the Art Nouveau Arts and Crafts Movement in England. Employed by the renaissance of decorative arts, Morris studied medieval architecture at Oxford. I tried to follow Morris’s feel of emotional and mythical drawings. He was in touch with his country-garden nature side and much of this showed in his art. Morris’s romantic attachment to forests, gardens, flowers and birds has inspired artists for a century.  I as a result decided to draw leaves, to keep the idea of a mythical garden. The audience of this piece is towards anyone who enjoys the ‘mystic’ approach to art. In renaissance times this was perceived as very typical to have the decorated lettering and borders. It serves as a piece of art around the writing, which also a form of art at the time as it took hours of fine craftsmanship to produce the quality of work.