Tuesday 31 January 2012

Victorian Era Advertising

During the Victorian Era corsets were a very popular fashion for women. Corsets had been accused over the centuries of causing every ailment to woman, so in this add they are advertising the "Health Corset." The health corset is like any other except it has elastic strings to allow for more comfort and freedom. In this advertisement it shows a young lady sporting the health corset. It is a hand drawn piece, and tends to lean towards realism. The rest of the add has added by a type machine. It seems as though the type goes in order of importance. It advertises "Healthy Women" in bold lettering at the top, and as your eye moves down the piece the type gets smaller as their becomes more details. The font changes to a finer type face for the more detailed part, and some of it is in italic as well. Overall I think that there were many type faces used in this particular piece ranging in boldness and importance. I thought that it was a very simplistic piece as there is one hand drawn women in the corner and the rest is type. Photo is from the collection of L. Hidic
http://www.corsetsandcrinolines.com/tidbits.php?index=9

1 comment:

  1. Thanks Kelsey for your example and observations.
    What exactly is a 'type machine' though?
    Jackie

    ReplyDelete